I gave this talk a few months ago, and it captures a lot of my shtick on “fatal certainty,” “the cult of prediction,” and the importance of rigorous imagination in strategic decision-making. Enjoy…
https://www.youtube.com/watch?v=oxzth2cJICQ
I am honored and happy to be presenting some of the ideas from my forthcoming book, “Fatal Certainty,” this afternoon at the 2024 Joint Academic Conference & Members Meeting, “Foresight in B2B: the Next 40 Years in B2B Marketing,” at the Institute for the Study of Business Markets at the…
It was a great honor to share the central themes of my book Fatal Certainty with such an accomplished group of practitioners and academics, exactly the sort of people who can help to change the mindset driving quantitative (and even older-style non-quantitative) single-point forecasting, and it’s even a greater honor…
July 25, 2023 A week or so ago, the economist Paul Krugman put out a subscribers-only opinion piece entitled “Camps of economists fought grand theoretical battles, and all lost.” To his credit, he numbers himself among those who “lost” in these battles, which were over the likelihood of serious inflation…